Online Marketing Blog
SEO stands for Search Engine Optimization. Simply put, SEO is a series of strategies and techniques that can potentially move a website higher on a search engine’s results page (SERP). The higher you appear on a SERP the more traffic,…
Google originally created their social media platform in 2011 as an attempt to compete with Facebook. Even early on it was obvious that Google+ just wasn’t even a contender to the social media giant. Personally, I’ve never known anyone that actually uses…
I’m currently in the process of getting all of my clients an SSL certificate. This will make their URL’s display as: https://www.theirsite.com As opposed to: http://www.theirsite.com. Check your site and see if it’s HTTP or HTTPS. Now, you’re probably wondering…
What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta…
Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind…
What Are Hashtags and Why Should I Care? If you regularly use Facebook, Twitter, or Instagram then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”. Hashtags allow you to designate key terms…
The Social Media Examiner recently released their 8th annual social media study, in which they surveyed more than 5,000 social media marketers. This report highlights their top 7 social media platforms. I recommend you click on the link and download…
What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be…