Online Marketing Blog
SEO stands for Search Engine Optimization. Simply put, SEO is a series of strategies and techniques that can potentially move a website higher on a search engine’s results page (SERP). The higher you appear on a SERP the more traffic,…
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Google originally created their social media platform in 2011 as an attempt to compete with Facebook. Even early on it was obvious that Google+ just wasn’t even a contender to the social media giant. Personally, I’ve never known anyone that actually uses…
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I’m currently in the process of getting all of my clients an SSL certificate. This will make their URL’s display as: https://www.theirsite.com As opposed to: http://www.theirsite.com. Check your site and see if it’s HTTP or HTTPS. Now, you’re probably wondering…
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What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta…
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Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind…
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What Are Hashtags and Why Should I Care? If you regularly use Facebook, Twitter, or Instagram then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”. Hashtags allow you to designate key terms…
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The Social Media Examiner recently released their 8th annual social media study, in which they surveyed more than 5,000 social media marketers. This report highlights their top 7 social media platforms. I recommend you click on the link and download…
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What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be…
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