Online Marketing Blog

What Does SEO Stand For?

By Gabe
what is seo image

SEO stands for Search Engine Optimization. Simply put, SEO is a series of strategies and techniques that can potentially move a website higher on a search engine’s results page (SERP). The higher you appear on a SERP the more traffic,…

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Google+ Shuts Down Due to Security Breach

By Gabe
Google+ logo icon

Google originally created their social media platform in 2011 as an attempt to compete with Facebook. Even early on it was obvious that Google+ just wasn’t even a contender to the social media giant. Personally, I’ve never known anyone that actually uses…

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Get Your Website’s SSL Certificate Before July! From HTTP to HTTPS.

By Gabe
cursor highlighting a website having a ssl certificate

I’m currently in the process of getting all of my clients an SSL certificate. This will make their URL’s display as: https://www.theirsite.com As opposed to: http://www.theirsite.com. Check your site and see if it’s HTTP or HTTPS. Now, you’re probably wondering…

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Meta Description Best Practices for SEO

By Gabe
Editing meta description on a blog post

What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta…

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Optimize Your Images for SEO – Filenames and Alternative Text

By Gabe
Google Web Crawler

Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind…

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What are Hashtags? How to Use Them on Social Media

By Gabe
hashtags

What Are Hashtags and Why Should I Care? If you regularly use Facebook, Twitter, or Instagram then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”. Hashtags allow you to designate key terms…

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Which Social Media Platform Should You Use for Your Business?

By Gabe

The Social Media Examiner recently released their 8th annual social media study, in which they surveyed more than 5,000 social media marketers. This report highlights their top 7 social media platforms. I recommend you click on the link and download…

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Using Headings, from h1, h2 and on!

By Gabe

What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be…

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