Based out of Santa Barbara County

SEO Tips

Get Your Website’s SSL Certificate Before July! From HTTP to HTTPS.

cursor highlighting a website having a ssl certificate

I’m currently in the process of getting all of my clients an SSL certificate. This will make their URL’s display as: As opposed to: Check your site and see if it’s HTTP or HTTPS. Now, you’re probably wondering what this means and if this is something you should be concerned about. Spoiler alert:…

Read More

Meta Description Best Practices for SEO

Editing meta description on a blog post

What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta description. Check out this image, specifically the haphazardly highlighted section:  In laymen’s terms: A meta-description…

Read More

Optimize Your Images for SEO – Filenames and Alternative Text

Google Web Crawler

Filenames and Alternative Text – Optimizing Your Images for Search Google web crawler/bot! Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind when trying to…

Read More

Using Headings, from h1, h2 and on!

What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be more readily identified by the reader. Before moving on, take a look at the structure of…

Read More