Posts by Gabe
What Does SEO Stand For?
SEO stands for Search Engine Optimization. Simply put, SEO is a series of strategies and techniques that can potentially move a website higher on a search engine’s results page (SERP). The higher you appear on a SERP the more traffic, and business, you’ll receive. You Know What SEO Stands For, but How is it Done?…Read More
Google+ Shuts Down Due to Security Breach
Google originally created their social media platform in 2011 as an attempt to compete with Facebook. Even early on it was obvious that Google+ just wasn’t even a contender to the social media giant. Personally, I’ve never known anyone that actually uses Google+ to stay in touch with friends and family.Read More
Get Your Website’s SSL Certificate Before July! From HTTP to HTTPS.
I’m currently in the process of getting all of my clients an SSL certificate. This will make their URL’s display as: https://www.theirsite.com As opposed to: http://www.theirsite.com. Check your site and see if it’s HTTP or HTTPS. Now, you’re probably wondering what this means and if this is something you should be concerned about. Spoiler alert:…Read More
Meta Description Best Practices for SEO
What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta description. Check out this image, specifically the haphazardly highlighted section: In laymen’s terms: A meta-description…Read More
Optimize Your Images for SEO – Filenames and Alternative Text
Google web crawler/bot! Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind when trying to optimize your website for search engines. What is there…Read More
What are Hashtags? How to Use Them on Social Media
What Are Hashtags and Why Should I Care? If you regularly use Facebook, Twitter, or Instagram then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”. Hashtags allow you to designate key terms in your posts on social media platforms. Any user can run a search for a…Read More
Which Social Media Platform Should You Use for Your Business?
The Social Media Examiner recently released their 8th annual social media study, in which they surveyed more than 5,000 social media marketers. This report highlights their top 7 social media platforms. I recommend you click on the link and download the 50+ report; it’s available until June 10th. Whether you’re just starting to use social…Read More
Using Headings, from h1, h2 and on!
What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be more readily identified by the reader. Before moving on, take a look at the structure of…Read More