Pay-Per-Click (PPC) marketing is a method of search engine advertising that allows your website to appear at the top of a relevant search-engine results page. While this may sound unfair to some, it is actually a system that benefits the person running a search and the advertiser.
The reason this form of advertising benefits both the searcher and the advertiser is due to these ads only being triggered by a relevant search result, so the searcher is already curious about the subject they are searching for.
Pay-Per-Click advertising can benefit any business, and with the ability to control every aspect of the marketing budget I would recommend every business give it a try. If and when you do want to dive into PPC advertising, be sure to give us a call; we at GSM are Google Adwords Certified and can make sure you get the most out of your PPC experience.